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Content Marketing: 4 Tips for Content Inspiration Just In Time for 2014
A new infographic from LinkedIn Marketing Solutions, the network’s business development arm, shows that 93% of B2B marketers are using content marketing, 73% are creating more content than they did...
View ArticleOnline Reputation Management: Facebook Enhances Star Rating System, Better...
Just what online marketers needed: even MORE locations for online reviews! Yes, this means those responsible for monitoring online reviews as part of any online reputation management effort now have...
View ArticleInstagram: Private Messaging Feature May Be Forthcoming
According to Om Malik of GigaOm, Instagram is close to unveiling a new private messaging feature into its photo-sharing app. The new feature is reportedly close to launch and Instagram is also...
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An Unexpected Detour: Discovering a Used Marketing Book Treasure Trove...
An Unexpected Marketing Adventure … It was a cool Friday night in Northern Virginia. The fall-kissed evening finds our two leading marketing ladies, Mayra Ruiz-McPherson and her creative partner in...
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Social Media Research: IQ Social Media Survey Q3 2013 Released
Investis, a company specializing in digital investor relations (IR) and corporate communications for public companies, has just released their IQ Social Media Survey Q3 2013 report. Some of the...
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Reminder: Social Media Communication Is A Multi-Way Street!
Just some thoughts on the topic of social media communications as a multi-way street on this Saturday night while I watch the Star Wars Episode III Revenge of the Sith for the upteenth time on Spike. I...
View ArticleSometimes, A Brand CAN (And Should) Change Its Brand Spots
We’ve all heard the term before: a leopard can’t change its spots. According to the Oxford Dictionaries, “a leopard can’t change its spots” is a proverb which, in essence, means “people can’t change...
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Optimizing LinkedIn Profiles: A LinkedIn-Filled Convo With Subject Matter...
Need to improve your LinkedIn profile? … or extend your connections on this professional networking platform? Then you’ve come to the right bizworkTV episode (all bizworkTV episodes are produced and...
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Dear Mayra: What Are Some Good Ways to Recruit Bloggers to Write About Our...
Our Dear Mayra column answers questions from clients, peers, colleagues and Better Social Business Blog readers. Each answer is provided by our company founder, digital PR and social strategist Mayra...
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Social Media Lingo & Terminology: Are You Still Confused?
I was recently retained by an industry association to lead an exclusive, 1-hour educational and training webinar for its members. During the webinar planning process, I had been told by the association...
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3 Things To Consider BEFORE You Ask A Social Media Consultant For Help
Actually … … I can think of way more than three things to consider before you contact any social media consultant for help or assistance with your brand’s efforts on social platforms but the day is...
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Digital Storytelling: The Truth About Press Releases [WATCH VIDEO]
“Merci beaucoup!” Thanks to our amazing and super-smart friends at Vocus, this 11th bizworkTV episode dispels many press release myths and tons of PR hype with PRWeb.com’s Senior Product Manager, Abby...
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Dear Vocus: Here Are 5 Reflective Tid Bits From #Demand14
Well, it’s all over now. The Vocus Demand Success 2014 conference, aka #Demand14, has come to a successful end on this sunny and very beautiful TGIF. As I blog about this marketing conference...
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Digital Education: Digital Marketing Association Launches Certified Digital...
As some of you may know, I do like to keep close and regular tabs on formal digital marketing and social media education news as part of our ongoing effort to keep our sister site, Social Media Jobs...
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Yep, The Social Media Careers Meetup in Baltimore, Maryland Was Da Bomb
It’s the morning after the Social Media Careers Meetup (@BaltSocMedia) and my blogging brain is still exploding with goodness! I left last night’s Meetup with about 5-6 pages of handwritten notes which...
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Digital Journalism: Taking Hoya Steps To Further Advance My Storytelling...
Step by step For the last four to five years, I’ve been dreaming about getting a Masters Degree. The challenge for me has always been (a) not knowing what topic or field of study would be of interest …...
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Facebook: Share Everyday Moments With Slingshot
First there was Paper … Now, Facebook introduces its second app from Facebook Creative Labs: Slingshot. Are you ready to sling? Many news media are reporting that Facebook’s Slingshot is supposed to be...
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Weekend War Stories: Social Media & Digital Marketing Coaching Adventures...
Meet Julie. I first met Julie more than two years ago (has it been that long! It feels like just yesterday!) when she was working as an ad rep for a local business journal. Since then, Julie has moved...
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Social Media Marketing Support: Heroines of Washington’s Blogging Content...
A productive content strategy session for the (upcoming) #HeroinesDC blog I’m happy to be assisting the March of Dimes with their Fall 2014 “Heroines of Washington” fundraising event this year (thanks...
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Vocus: We Are **Still** Loving All Our D14 Conference Swag!
All the goodies above cost me a tweet. Or two. Or three. While attending D14, one of the most noteworthy moments was having to tweet for the conference swag, which included one of my most fave things...
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